There are a few crucial actions to take to keep website visitors on your page and eventually convert them into Loyal Customers. As there are many loyal customers benefits your company can make use of them. This guide will walk you through these steps to raise your conversion rate and demonstrate how to get more …
This year’s core holiday shopping season is six days shorter than last year’s. The compressed shopping period means that as a brand, you’ll have less time to capture the vast amount of consumer demand and less time to make an impact on customers. That makes it even more important for your creative and campaigns to …
Smart advertisers are holding planning conversations earlier, long before summer ends, with the goal of capturing consumers who are already researching their holiday purchases. By anticipating your customers’ needs and creating brand and product awareness before demand increases, you’ll ensure that they know your brand when peak sales season hits. Capitalizing on the shorter holiday …
Black Friday sales are no longer a one-day deal. Major retailers are offering deep discounts beginning as early as the Wednesday or Thursday prior with extended store hours to give shoppers a jumpstart on their holiday shopping. The end-of-year sale event has sparked a backlash among those who want the Thanksgiving Weekend to remain focused …
2018 was a year of unpredictability and unexpected consumer behavior when it comes to holiday spending. Holiday sales grew by 2.9% from the previous year but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% growth year-over-year (YoY). In addition, Q4 was a time of changing consumer behavior where sales in …
What is magical about the Christmas shopping season is that it is riddled with opportunities. The holidays are the perfect moment to introduce your brand to shoppers and attract new buyers in big numbers. The season also presents the perfect opportunity to increase engagement with your existing customers and boost their lifetime value. Holiday sales …
Two thirds of holiday retail purchases are influenced by sales and promotions, and email is a vital channel for delivering those messages to the right people at just the right time and place. But email traditionally comes with limitations that are especially prominent during the hectic holidays—problems that erode potential revenue and provide an endless …
Are you ready for the holiday season? If the past few years are any indication, everyone will still be buttoning up their plans just weeks leading up to the kickoff of their big holiday promotions. So why not prepare in advance? There’s no better time than now to start thinking about your holiday marketing campaigns …
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