When it comes to digital marketing, there’s nothing more powerful than the opinion of the masses. But when it comes to getting these opinions, brands and companies are becoming spoiled with choices? What about you? Do you set up a complicated system to check for consumer behavioral data? Or do you go with the familiar …
How can you optimize your online presence to make your voice heard in this noisy marketplace? This is the question that disturbs almost all marketers. Optimization starts with ensuring you are up to date on on-page SEO basics to provide peak performance for your site and visibility for your target audience. SEO has changed a …
What is A/B Testing for Marketing Optimization? According to Wikipedia, “A/B testing or split testing is a randomized experiment with two variants, A and B. It includes the application of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics. A/B testing is a way to compare two versions of a …
I guess you’ve probably read enough about why content and content marketing are important for any business. For real estate businesses, a realtor is more than a salesman, and a house is more than the sum of its drywall and vanilla accents. As a real estate agent, you know you need a content marketing strategy …
Now, Account Based Marketing (ABM) is no longer the next big thing – it’s here to stay: 93% of B2B marketers reported that ABM is very/extremely important, with an increase from the previous year, according to SiriusDecisions. Nearly three-quarters of organizations are either doing ABM or plan to in the next 12-24 months, according to …
Do you know that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions? These peers are not just friends and family members, but also “influencers”. In 2019, the number of social network users is predicted to take a leap from 2.77 billion people from the 2.46 billion recorded in …
Marketing moves at the speed of light and it’s no secret that inbound marketing and marketing automation have evolved over the years, but the driving principle remains the same. These days, content marketing is one of the best ways to raise brand awareness among a targeted audience. Also, content marketing campaigns can bring you online …
Do you know that marketing automation campaigns leads to higher conversion rates than traditional email marketing campaigns? According to 60 Second Marketer, marketing automation campaigns have 200% conversion rates higher than traditional email marketing campaigns. 77% of the companies that use marketing automation noticed a robust increase in revenue and marketing/sales effectiveness. Moreover, a highly targeted …
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