In today’s digital world, there is a common challenge for advertisers across almost all industries: how to know which marketing activities are actually driving profit and which are wasting spend. Being a marketer, have you ever asked yourself if you are using marketing mix models and vendors in the right way? According to Nielsen, there …
With more than 1.9 billion logged-in global users every month, YouTube is at the heart of this boom. So, When it comes to YouTube, the answer is ‘yes. it’s one of the best marketing giants’ with 95% of YouTube ads are viewable, and the same number audible, compared to just 66% across the rest of …
Do you know what RankBrain exactly is? And how can you optimize for it? Featured Snippets are stealing a lot of clicks from the first spot. But do you know that 11.3% of all search results now have a Featured Snippet? So, how do you get your content to appear in the Featured Snippet in …
Marketing campaigns make companies memorable. They promote a focused effort that guides current or potential consumers towards the desired action. Also, they give brands identity, personality, and emotion. Years ago, running a marketing campaign meant writing a check, developing creative, and crossing your fingers that results would follow. But today, the marketing channels that marketers …
For sure, you have already heard of Artificial Intelligence, even if you aren’t exactly sure what it is. The term ‘Artificial Intelligence’ has become something of a buzzword. AI is a ‘hot right now’ topic and marketing trend. But What Exactly is Artificial Intelligence (AI)? The term Artificial Intelligence (AI) was first coined by ‘John …
Facebook Custom Audience is a type of targeted advertising service that enables businesses to import users’ email addresses for retargeting on Facebook. Custom Audiences are a powerful way for online businesses to interact with relevant users across multiple channels. All of the top marketers use Custom Audiences in their Facebook Ads because they actually work. …
It is imperative to know that even in the cases of a bounced visit, a lapsed user, or an abandoned cart, remarketing or retargeting is an essential tool for reactivating potential customers. But successful remarketing becomes increasingly challenging for brands as powerful media companies fragment the internet into walled gardens. A recent study conducted by …
SEO has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon, as well as being essential in securing high rankings for websites and profits for businesses. Exactly how essential, you ask? That’s thanks to over 70,000 of Google searches that are made every second which equals about 6 billion Google …
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