More and more businesses are leveraging video-based advertisements on channels such as YouTube. Video-based content is easier to grasp and provides entertainment apart from product education. The 4 Research-Backed Tips to Help You Make the Most of Your Online Video Plan: Be mobile-minded: Viewers who watched an ad twice on mobile had a significant lift …
Facebook ad targeting allows marketers to carefully select the audience. It’s a powerful way for Facebook advertisers to hyper-target very specific groups, but Ad targeting can also be overwhelming because there are so many options to choose from. This infographic brings clarity to the ad targeting choices by breaking them down into 5 categories: 1. …
Running a successful business is not an easy job. It’s not just the product you need to convince your existing & new customers. Also, it’s the story around the product and the brand, how you communicate, how to generate traffic to your site, how to turn your visitors into leads/buyers and keep them coming back …
Posting at the best times will help you get more traffic, more engagement, and more followers. Here is compiling data from 16 studies to know the best times and days to reach the audience on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+: Post on Facebook on Sunday at 9 am and on Saturday at 3 …
It’s 2017, where social media is a huge part of our daily lives. Changes in social media happen almost daily, with each social network working to increase usage and engagement on its platform every day. For B2B brands and organizations, it’s an easy and effective way to get your message and products out to a …
Companies want to tap the power of video to drive sales and engage customers. But video requires a major investment of time, money and expertise. Here are the 6 factors finding the right online creative collaboration tool to limit costs, accelerate video production and stick to timelines: Intuitive Feedback Being able to attach real-time feedback …
Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. To learn email metrics to power data-driven marketing campaigns, the pivotal metrics used by these three core groups: Email marketers: It’s the email marketer’s job to turn boring blasts into highly personalized …
Marketers are constantly seeking to create engagement with their buyers & drive actions that help buyers to move rapidly through their customer lifecycle. The below points illustrates the strong intersection between modern marketing and psychology & what Marketers can achieve by using consumer psychology in marketing: Persuasion Architecture: It is simply designing the website, or …
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