/ Guides / The Complete Guide to Social Media for B2B Marketers | Pardot
The Complete Guide to Social Media for B2B Marketers | Pardot
Social Media Marketing
It’s 2017, where social media is a huge part of our daily lives. Changes in social media happen almost daily, with each social network working to increase usage and engagement on its platform every day. For B2B brands and organizations, it’s an easy and effective way to get your message and products out to a wider audience in real-time. The most widely used social media platforms are Facebook, Twitter, Instagram, LinkedIn, Snapchat and Pinterest.
Make sure pinned posts have shareable links attached Create your own boards for you and your team to use as inspiration, allowing your team to pin things to the board that is giving them inspiration, whether it’s design or function.
Snapchat Tips for B2B Marketers:
Target younger audiences by posting vibrant photos and videos that capture your brand’s story.
Purchase geo-targeted filters for events you are hosting or are a part of, and make them part of your social strategy for the event Share photos and videos of your teams and capture the behind-the-scenes experience of your brand.
Share photos and videos of your teams and capture the behind-the-scenes experience of your brand.
Founded in 2007, Pardot is a B2B Marketing Automation by Salesforce offers a marketing automation solution supporting the needs of B2B organizations of every size. Pardot allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.