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Ultimate Email Marketing Benchmarks for 2019: By Industry & Day | Campaign Monitor
How do you spot success in email marketing if you don’t know what success looks like?
The new study conducted by Campaign Monitor analyzed millions of email campaigns to help marketers get the most of their email marketing efforts.
The 2019 Campaign Monitor’s email marketing benchmarks provide you with valuable information about the health of your email sends. They allow you to find opportunities to improve your email marketing strategy and, ultimately, get better results.
The 2019 Email Marketing Benchmarks Study Highlights in a Capsule
The email average open rate is 17.92%. The nonprofit industry has the highest open rate (20.39%).
The email average click-through rate is 2.69%.
The email average unsubscribe rate is 0.17%. It reached its peaks in both the automotive & aerospace industry and the real estate industry (22%).
The email average click-to-open rate is 14.10%.
The Agriculture, forestry, fishing, and hunting industry grabbed the highest click-through rate (3.66%), and the highest click-to-open rate.
The email average bounce rate is 1.06%. Logistics & wholesale industry has the highest bounce rate (1.4%).
Average Email Benchmarks for All Industries. Check the Full Study and Know more About the Average Email Benchmarks for All Industries by Day
Founded in 2004, Campaign Monitor is a global email marketing company with offices in Indianapolis, London, Nashville, San Francisco, and Sydney. The company has three products — Campaign Monitor, Emma, and Delivra — offers a full range of email solutions to help marketers create meaningful, lasting connections with their audience.Campaign Monitor aims to provide the best product and services for our customers, ranging from simple to use email marketing tools to marketing automation to full-featured email marketing platforms used by teams of all sizes worldwide.