More than half of American consumers (52.9%) reported that they have made online purchases last year. Women were more likely than men to do so (58.5% vs. 48.3%).
Smartphones dominate all other devices in terms of purchasing online with a rate of 54.2%, followed by desktops/laptops with only 23.3%. iOS device owners were more likely than Android users to make online purchases (60.2 vs. 55.1%).
Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging their proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent was founded in 2010, the company is headquartered in New York City.