Digital Marketing Statistics & Metrics

53% of Shoppers in US Have Made Online Purchases in 2016 | Fluent

E-Commerce & Retail | USA

More than half of American consumers (52.9%) reported that they have made online purchases last year. Women were more likely than men to do so (58.5% vs. 48.3%).

Smartphones dominate all other devices in terms of purchasing online with a rate of 54.2%, followed by desktops/laptops with only 23.3%. iOS device owners were more likely than Android users to make online purchases (60.2 vs. 55.1%).

53% of Americans Have Made Online Purchases in 2016 | Fluent

Graph Shows The Most Used Devices for Online Shopping in the USA, 2016.

Fluent, Inc

Fluent (NASDAQ:FLNT) is the trusted acquisition partner for both established and growing brands. Leveraging their proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Fluent was founded in 2010, the company is headquartered in New York City.


    Subscribe for our newsletter!