Digital Marketing Statistics & Metrics

90% of US Non-Millennials Have Purchased From Amazon, 2017 | UPS

E-Commerce & Retail | USA

Non-Millennials may be more cautious regarding their technology adoption, but their online shopping interest is overall increasing, Amazon is an evidence on that, 90% of US Non-Millennials have purchased from Amazon vs. 80% of Millennials, with 31% made their product search on the same retail website.

Regarding the Non-Millennials mobile usage, 52% of their online purchases are made via mobile, 46% are researching for products and 34% purchased via it.

90% of US Non-Millennials Have Purchased From Amazon, 2017 | UPS 1 | Digital Marketing Community

Amazon Dominates on 90% of Non-Millennials Online Purchases.

United Parcel Service (UPS)

Logistics & Courier

United Parcel Service (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight, the facilitation of international trade, and the deployment of advanced technology to manage the world of business more efficiently. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide.

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