In fact, more than half of consumer’s long for the day when they can replace their smartphone with a wearable solution that has all smartphone functionality through augmented reality and hologram interfaces.
AR/VR is evolving into a range of different use cases and device form factor will most likely play a role in their adoption. Consumers are interested in AR / VR technology and services but few are comfortable wearing intrusive devices. Integrating AR technology into wearable and other daily life devices is one way to overcome the challenge.
Take a glance at what consumers are interested in practical, daily-life AR/VR applications:
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