Christmas has become a peak period for online consumers to turn to online gifts or any other purchases, online shopping offers speed & better prices. The economics of Christmas is significant because Christmas is typically a high selling season for retailers in many nations around the world. Sales increase dramatically as people purchase gifts, decorations, and supplies to celebrate.
Take a glance at the expectations of online sales during the Christmas period in Australia:
- 59% of surveyed retailers reported that they expect 10-30% growth of their online sales for Christmas period compared to 45% in 2017.
- 17% indicated that they expect 30-50% growth of their online sales during the Christmas period compared to 15% in 2017.
- 14% reported that they expect 0-10% growth of their online sales in the Christmas period compared to 19% in the last year.
A Graph Shows The Percentage of Increasing in Sales Expectations During The Christmas in Australia, 2018.