Australian Retailers Expectations of Their Online Sales in Christmas 2018

Digital Marketing Statistics & Metrics

59% of Australian Retailers Expect From 10 to 30% Growth of Their Online Sales During the Christmas Period Compared to 45% in The Last Year, 2018 | Deloitte

E-Commerce & Retail | Australia

Christmas has become a peak period for online consumers to turn to online gifts or any other purchases, online shopping offers speed & better prices. The economics of Christmas is significant because Christmas is typically a high selling season for retailers in many nations around the world. Sales increase dramatically as people purchase gifts, decorations, and supplies to celebrate.

Take a glance at the expectations of online sales during the Christmas period in Australia:

  • 59% of surveyed retailers reported that they expect 10-30% growth of their online sales for Christmas period compared to 45% in 2017.
  • 17% indicated that they expect 30-50% growth of their online sales during the Christmas period compared to 15% in 2017.
  • 14% reported that they expect 0-10% growth of their online sales in the Christmas period compared to 19% in the last year.
The Percentage of Increasing in Sales During The Christmas Period in Australia, 2018.

A Graph Shows The Percentage of Increasing in Sales Expectations During The Christmas in Australia, 2018.

Deloitte

Deloitte is one of the "Big Four" accounting organizations and the largest professional services network in the world by revenue and number of professionals. It's a multinational professional services network. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (DTTL), its global network of member firms, and their related entities. DTTL also referred to as “Deloitte Global” and each of its member firms are legally separate and independent entities. Deloitte's firms around the world help clients become leaders wherever they choose to compete.
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