Digital Marketing Statistics & Metrics

59% of Australian Retailers Expect From 10 to 30% Growth of Their Online Sales During the Christmas Period Compared to 45% in The Last Year, 2018 | Deloitte

E-Commerce & Retail | Australia

Christmas has become a peak period for online consumers to turn to online gifts or any other purchases, online shopping offers speed & better prices. The economics of Christmas is significant because Christmas is typically a high selling season for retailers in many nations around the world. Sales increase dramatically as people purchase gifts, decorations, and supplies to celebrate.

Take a glance at the expectations of online sales during the Christmas period in Australia:

  • 59% of surveyed retailers reported that they expect 10-30% growth of their online sales for Christmas period compared to 45% in 2017.
  • 17% indicated that they expect 30-50% growth of their online sales during the Christmas period compared to 15% in 2017.
  • 14% reported that they expect 0-10% growth of their online sales in the Christmas period compared to 19% in the last year.
The Percentage of Increasing in Sales During The Christmas Period in Australia, 2018.

A Graph Shows The Percentage of Increasing in Sales Expectations During The Christmas in Australia, 2018.


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