Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. User-generated content encourages inquiry and decision-making. Nearly all Australian internet users are using social media at least once per day. Social media is an important part of people’s everyday lives, and people regularly access a variety of social media channels from mediums such as a mobile app or computer web browser.
Take a glance at the Australian internet user’s reasons for using social media platforms: