Digital Marketing Statistics & Metrics

Getting Targeted Prospects to Engage is The Main B2B Marketers Challenge in Generating New Leads With a Rate of 57%, 2019 | ChiefMarketer

Digital Marketing | Global

B2B marketers are facing challenges, the technologies continue to evolve, but the challenges remain the same. While B2B marketers are seeing increasing success with content marketing and live events, nurturing leads throughout a long sales cycle and pinpointing exactly what moved the needle to conversion still vexes many B2B marketers.

Take a glance at the most B2B marketers challenges of generating new leads:

  • Getting targeted prospects to engage is ranked as the most B2B marketers challenge in generating new leads with a rate of 57%.
  • Finding leads that convert is ranked as the second challenge faces B2B marketers with a rate of 55%.
  • Finding qualified names comes at next as a leads generation challenge at a rate of 39%.
The Biggest B2B Marketers Challenges in Generating New Leads, 2019.

A Graph Shows The Biggest B2B Marketers Challenges in Generating New Leads, 2019.

Chief Marketer

Global online content portal Chief Marketer arms aspiring CMOs with the tools, insights, data and training they need to master the “next frontier of marketing”—an age of marketing much less dependent on advertising and much more focused on the rest of the branding toolkit. Chief Marketer serves marketing professionals at consumer and business-to-business brands, as well as their agencies, with rich, detailed information on measurable marketing strategies, tactics and techniques. Today’s marketers require not only creative ideas, but the tools and methods to integrate cross channels & measure results quickly. Chief Marketer expresses the new imperatives in marketing to connect multiple disciplines in the service of selling, sustaining and growing important brands.

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