The multi-channel distribution of content competency involves putting in place systems, managers and processes for coordinating, delivering, and tracking content across a wide variety of digital sales, marketing, and media touch points to improve market coverage, drive sales, and enhance the customer experience. Multi-channel distribution of marketing content is the key that improves the customer experience by engaging customers in the channels they prefer. B2B marketers can have paid distribution on both social media as well as on standard participating websites. The value of paid distribution lies in its ability to help digital marketers to find interested audiences for their content.
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