The marketing automation software system, it’s critically important to think about the inputs to whatever system you ultimately end up with. Where are your new leads and new interest ultimately coming from? The system you ultimately purchase should have a clear answer to how it will help you to fill the top of the marketing funnel with a new interest that you can then focus on converting and moving down the funnel, closer to sales readiness. Marketing automation has become a seriously taken solution in B2B markets.

Take a glance at the most important evaluation criteria for selecting a marketing automation system:

• Ease of implementation is ranked as the most important evaluation criteria for selecting a marketing automation system at a rate of 54%.
• Cost of ownership/Pricing is ranked as the second most important selecting criteria for a marketing automation system at a rate of 43%.
• Analytics capability come at next as an important evaluation criterion with a rate of 40%.

A Graph Shows The Most Important Evaluation Criteria for Selecting a Marketing Automation System, 2018.