Inbound marketing is the primary marketing approach for the majority of businesses worldwide. It is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention.
Marketers today are investing more in video channels, social networks such as Instagram, and messaging applications such as Facebook messenger, in a bid the reach customers and prospects where they prefer to be online.
Take a glance at the global top marketing challenges that face companies:
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