Digital Marketing Statistics & Metrics

Generating Traffic & Leads is The Top Marketing Challenge That Faces Companies Globally With a Rate of 61%, 2018 | HubSpot Research

E-Commerce & Retail | Global

Inbound marketing is the primary marketing approach for the majority of businesses worldwide. It is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention.
Marketers today are investing more in video channels, social networks such as Instagram, and messaging applications such as Facebook messenger, in a bid the reach customers and prospects where they prefer to be online.

Take a glance at the global top marketing challenges that face companies:

  • Generating traffic & leads is the top marketing challenge for companies with a rate of 61%.
  • Proving the ROI of marketing activities is ranked as the second marketing challenge for companies with a rate of 39%.
  • Securing enough budget comes at next as a marketing challenge with a rate of 27%.
The Global Marketing Challenges, 2018.

A Graph Shows The Global Top Marketing Challenges, 2018.

HubSpot, Inc.

Founded in 2006, HubSpot, Inc. is a developer and marketer of software products for inbound marketing and sales; offers a full stack of products for marketing, sales, and customer relationship management. HubSpot's products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization and build the software and systems that power the world’s small to medium-sized businesses.HubSpot is headquartered in Cambridge, Massachusetts, and has offices in Ireland, Australia), New Hampshire, Singapore, Japan, Germany, and Colombia.


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