As the COVID-19 continuing to spread fast in the majority of the countries and keeping most people worldwide at their houses, the media consumption has increased. However, with the economic slowdown impacting supply chains and markets obstructed by the virus, many advertisers are delaying or pulling spend- meaning increases in media engagement are not translating into increased ad revenues.
Let’s get into more details about the current situation of digital advertising amid the COVID-19.
A Research in March 2020 from Integral Ad Science was conducted to understand the US internet users’ attitudes toward brands\products with digital ads adjacent to Coronavirus content.
The results show that:
Related Study: COVID-19: How Businesses are Handling the Crisis Report