Digital marketing strategies are a series of actions that help marketers to achieve their goals through implemented tactics, these tactics are a set of methods used to promote goods or services of business through selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business.
Take a glance at the most effective online tactics used in digital marketing strategies by digital marketers:
- Content marketing is ranked as the most effective tactic used by marketers in their digital marketing strategies at a rate of 58%.
- Search engine optimization is ranked as the second most effective online tactics used in digital marketing strategies at a rate of 50%.
- Email marketing come at next as an effective tactic with a rate of 47%.
A Graph Shows The Most Effective Tactics to be implemented in Digital Marketing Strategies, 2019.