What any brand wants is to expand and enter other markets and it would definitely be amazing if it can expand globally not only locally.

The question is what are the easiest countries to offer you the easy path of success?

This is not easy to answer because it depends on a lot of factors such as shopper demand, ease of doing business, and the number of cross-border shoppers.

In a whitepaper provided by eShopWorld, you’ll find recent info about which markets to watch, the state of cross-border shopping, and emerging markets with potential for growth besides factors such as logistics and average shopper spending.

Let’s take a quick look!

The Top 30 Ecommerce Markets Globally:

The eShopWorld list of the top 30 rankings was scored and weighted along with some key metrics including; logistics ranking, total market revenue, average revenue per shopper, % of the population shopping online, number of online shoppers, % of cross-border shoppers, number of cross-border shoppers, and the CAGR 2018-2022.

Check the full list below;

List of the Top 30 eCommerce Markets 2019

Related Report: UPS Pulse of the Online Shopper 2019: A Customer Experience Study

Top 5 eCommerce Markets by Shopper Spending

When international brands are forming their cross-border strategy, they need to think about shopper need for their product, and the average shopper spends in the country.

Let’s take a glance at the top 5 eCommerce markets for revenue per shopper:

A Figure Shows the Top 5 eCommerce Markets for Revenue per Shopper

Top 5 eCommerce Markets by Number of Online Shoppers

1. China: 1 billion
2. India: 360.1 million
3. USA: 258.5 million
4. Indonesia: 107 million
5. Japan: 89.9 million

A Figure Shows the Top 5 eCommerce Markets by the Total Number of Online Shoppers