Email is known to be the most measurable and effective channel as long as it is set up properly. Many people might think that creating high performing emails is easy but it is not, it takes resources and time.
53% of brands take almost 2 weeks or more just to produce an email. It is expected, of course, if you work on a bigger team, the average production time will be longer.
Let’s get started with more insights about creating a high performing email content.
Starting this with email content planning, it is reported that more brands than ever are using a content calendar year-round, as email content planning continues to be more precise.
However, there are many things here to talk about, what tools do brands use? how far ahead brands are planning? and where does your brand fit in?
The following chart explains the email content calendar year-round and answers the question “Does your company use an email marketing content calendar year-round or only for peak seasons?”
For the importance of content planning for emails, and as reported, the majority of marketers actually plan email content less than 2 months in advance which is good.
According to Litmus, Campaign calendars help all team members plan their time more effectively and make it easier to align email campaigns with
other marketing channels.
The following chart answers the following question “How far in advance does your company typically plan email content for your peak and off-peak season(s)?”