Digital Marketing Statistics & Metrics

Tracking Opens & Clicks For Each Mail is The Most Used Metric by Marketers to Evaluate Their E-Mail Marketing Activities with a Rate of 63%, 2018 | GetResponse

Email Marketing | Global

Email marketing is the process of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It is a powerful channel to reach the audience, and it can be used to achieve a number of different objectives, so it’s worth spending some time thinking about what business wants to achieve with it before jumping in.

Take a glance at the primary email marketing metrics used to evaluate its activity:

  • 63% of surveyed marketers mentioned that they track opens and clicks for each send.
  • 28% reported that they track mid-funnel outcomes such as leads generated from form-fills or registrations.
  • 23% indicated that they can track all subscriber activity & value over time.
The E-Mail Marketing Metrics, 2018.

A Graph Shows The Most Used Email Marketing Metrics, 2018 | Data is based on a survey of more than 585 responses around the world.

GetResponse

GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Now also including landing pages, webinars and marketing automation. With more than 15 years of experience, GetResponse continues to deliver excellent-quality online marketing solutions that empower entrepreneurs and make their businesses grow.
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