Digital Marketing Statistics & Metrics

Joy Emojis is the Most Used by Twitter Users With a Rate of 31%, 2017 | Brandwatch

Uncategorized | Global

The major mobile messaging apps and social media platforms are innovating with emojis to expand app and messaging functionality, differentiate themselves and develop user loyalty.

Take a glance at the most used emojis on Twitter:

Joy emojis is ranked as the most used emojis by Twitter users with a rate of 31%, while disgust emojis is ranked as the secondly used emojis with a rate of 21%. Then comes at next sadness emotions usage with a rate of 16%, compared to 15% mentioned that they are using fear emojis the most.

The Most Used Apps & Social Media Emotions, 2017

A Graph Shows The Most Displayed Emotions on Twitter, 2017.


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Founded in 2007, Brandwatch is a leading provider of social media monitoring and analytics and a leading social intelligence company. Brandwatch gathers social media data from across the web and allows users to analyze it to gain actionable insights for their business.Brandwatch Analytics is a powerful social media monitoring and analytics platform, allows clients to monitor, analyze and utilize online conversations about their brand, competitors and topics of interest from across the world, in 27 languages. The company's teams build intelligent software solutions that meet the needs of over 1,200 forward-thinking businesses, including Unilever, Whirlpool, British Airways, Walmart and Dell.

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