The Top Critical Challenges of Generating High Quality Leads, 2019

Digital Marketing Statistics & Metrics

The Most Critical Challenges of Generating Higher Quality Leads, 2019

Digital Marketing | Global

Attracting and converting strangers is a challenge for many companies in today’s content-rich world. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
These are just a few of the many ways in which you could qualify someone as a lead, each of these examples also highlights the fact that the amount of information you can collect to qualify someone as a lead, as well as that the person’s level of interest in your company, can vary.

Take a glance at the top critical challenges of generating higher quality leads, 2019:

  • Improving content and content engagement are ranked as the top critical challenges of generating higher quality leads by surveyed marketers with a rate of 53%.
  • Improving the personalization of marketing efforts is ranked as the second top critical challenge of generating higher quality leads by surveyed marketers with a rate of 44%.
  • Improving 3rd party lead sources and data management tools/platforms comes next as critical challenges of generating higher quality leads by surveyed marketers with a rate of 36%.
  • Improving lead quality metrics used are also listed by surveyed marketers as a critical challenge of generating higher quality leads at a rate of 29%.
The Critical Challenges of Generating high quality leads 2019

A Graph Shows The Most Critical Challenges of Generating High-Quality Leads, 2019.

Ascend2

Research-Based Marketing

Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies with a proprietary process that allow them to conduct primary research, create content and generate demand that addresses any specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead.
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