/ Indicators / The Most Critical Challenges of Generating Higher Quality Leads, 2019
The Most Critical Challenges of Generating Higher Quality Leads, 2019
Attracting and converting strangers is a challenge for many companies in today’s content-rich world. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. These are just a few of the many ways in which you could qualify someone as a lead, each of these examples also highlights the fact that the amount of information you can collect to qualify someone as a lead, as well as that the person’s level of interest in your company, can vary.
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