Digital Marketing Statistics & Metrics

On-Page Optimization is The Most Effective Tactic For Improving Landing Pages Conversions at a Rate of 50%, 2017 | Ascend 2

Digital Marketing | Global

Landing pages are a key component of online marketing campaigns. A landing page is a specially designed page whose main goal is to generate sales or capture leads. Landing pages are often the main destination of paid online marketing campaigns, and a lot of money and resources are spent driving traffic to these pages. Since landing pages are focused on conversions, improving their performance can lead to significant improvements in business results.

Take a glance at the effective tactics for optimizing landing pages to improve conversions:

  • On-page optimization is ranked as the most effective tactic for improving landing pages conversions at a rate of 50%.
  • Keyword research is ranked as the second important tactic with a rate of 43%.
  • Lead capture forms come at next as an important tactic that improves landing pages tactics at a rate of 40%.
The Most Effective Tactics For Optimizing Landing Pages Traffic, 2017.

A Graph Shows The Most Effective Tactics For Optimizing Landing Pages Traffic, 2017.


Research-Based Marketing

Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies with a proprietary process that allow them to conduct primary research, create content and generate demand that addresses any specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead.

    Subscribe for our newsletter!