Yes … It’s still safe to use social media data for targeting, with more than 76% of Arab social media users are providing accurate personal information on their social media accounts.
- The highest level of accuracy is for gender information while names are usually inaccurate.
- It worth to be mentioned also that the most inaccurate info. are written on Facebook, Google+ and other
multi-purpose platforms (40.4%), while the least inaccurate info. are provided via YouTube and other video sharing platforms (10.7%).