/ Indicators / The Majority of Arab Social Media Users Provide Accurate Information on Their Accounts, 2017 | Mohammed Bin Rashid School of Government
The Majority of Arab Social Media Users Provide Accurate Information on Their Accounts, 2017 | Mohammed Bin Rashid School of Government
Yes … It’s still safe to use social media data for targeting, with more than 76% of Arab social media users are providing accurate personal information on their social media accounts.
The highest level of accuracy is for gender information while names are usually inaccurate.
It worth to be mentioned also that the most inaccurate info. are written on Facebook, Google+ and other multi-purpose platforms (40.4%), while the least inaccurate info. are provided via YouTube and other video sharing platforms (10.7%).
Established in 2005 under the patronage of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, the Mohammed Bin Rashid School of Government (MBRSG) is the first research and teaching institution focusing on governance and public policy in the Arab world. MBRSG aims to help future leaders meet public administration challenges across the region and to promote good governance through enhancing the region’s capacity for effective public policy.