Digital Marketing Statistics & Metrics

Personalized/Dynamic Content is the Most Difficult Tactic Used to Optimize Marketing Automation, 2018 | Ascend2

Digital Marketing | Global

Marketing automation is a solid process for lead acquisition, management and sales. Developing and optimizing this process by capturing data and creating baseline goals can effectively grow any business.

Surveyed marketers mentioned that there are difficult tactics used to optimize marketing automation, the ”Personalized/dynamic content” is ranked as the most difficult tactic in optimizing the marketing automation with a rate of 46%, while ”Ai and predictive modeling” is ranked as the second difficult tactic with a rate of 45%. Then comes at next ”customer experience mapping” with a rate of 43%.

The Most Difficult Tactics Used To Optimize Marketing Automation in 2018

                                     A Graph Shows The Most Difficult Tactics Used In Optimizing Marketing Automation in 2018.


Research-Based Marketing

Ascend2 is a team of research and marketing professionals providing Research-Based Marketing exclusively for marketing technology companies and agencies with a proprietary process that allow them to conduct primary research, create content and generate demand that addresses any specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead.


Subscribe for our newsletter!