The social media boom on the Internet marketing has changed the way that businesses are interacting with customers, prospects, and suspects too. Marketers wanting to strike the right chord need to understand that social media channels are the top channels which make communication easy and quick. While organic search tactic is the part of search marketing that uses organic tactics to gain visibility in search engine results pages. Brands don’t pay for placement on search engine results pages. Instead, they use a variety of tactics that prompt search engines to show their content near the top of search engine results pages because the result is valuable and authoritative. Once marketers start thinking about their marketing opportunities it becomes a lot easier to prioritize strategies that will help them to grow leads and sales. A healthy marketing plan takes each category into consideration but a great marketing plan blends them into new strategies that are better together and drives the most beneficial results. The idea of blending marketing tactics is to create a complete marketing strategy which takes advantage of the various strengths of various tactics.