Digital Marketing Statistics & Metrics

MENA Region Millennials Top Reasons for Interacting & Engaging With Brands, 2018

Consumer Behavior | Egypt

Millennials have a strong desire to remain informed about brands and building close relationships with them. Social media platforms have managed to bridge the gap between brands and consumers, making it easier for millennials to interact, engage & stay updated with news about their beloved brands. Staying positive on social media and connecting with customers on a daily basis can go a long way towards helping brands to keep their millennial audience. Social media is the crux of how many younger people interact not just with brands, but also with celebrities, politicians, publications, and each other.

Take a glance at the top reasons that drive millennials in the MENA region to interact and engage with brands, 2018:

  • Staying updated about offers and product is ranked as the top reason that makes surveyed millennials interact with brands with a rate of 46%.
  • Learning about offers and promotions is ranked as the second reasons that drive millennials to engage and interact with brands with a rate of 44%.
  • Learning about the latest news and updates come at next as a reason that makes surveyed millennials in MENA to interact and engage with brands with a rate of 26%.
  • Reading other reviews about products and services also listed as a reason for interacting with brands by surveyed millennials in the MENA region with a rate of 15%.
Millennials Top Reasons of Interacting With Brands, 2018.

A Graph Shows The Top Reasons That Drives Millennials To Interact With Brands, 2018.


Market Research

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