Digital Marketing Statistics & Metrics

“Debit Card” Is the Most Popular Payment Method for Holiday Shopping in Russia, 2017 | Deloitte

E-Commerce & Retail | Russia

Holiday shopping season becomes more convenient than ever before because consumers can use the new technologies to find the right gifts and decide what best way to get it and what best method of payment to use.

In terms of the most used payment methods in Russia, non-cash payments are the most popular when shopping for gifts during holiday seasons. Using debit cards is the most popular payment method both in offline and online stores with rates of 40% and 51% respectively.

Payment methods such as Qiwi Wallet, Yandex, Money, etc. come follow with a rate of 29% in terms of paying online for gifts during the upcoming holiday season, followed by credit cards with only 17%.

Most Used Payment Method for Holiday Shopping in Russia, 2017

Graph Shows the Most Used Payment Method for Holiday Shopping in Russia, 2017.


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