Digital Marketing Statistics & Metrics

51% of internet users in Egypt, KSA & UAE have paid for digital content in 2016 and this rate didn’t change since 2015 while paying for subscribing digital content increased in 2016 to reach 49% up from 43% in 2015. Paying for renting any digital content also increased slightly by +1% to reach 38% in …

86% of the Middle Eastern Facebook users celebrate Ramadan, and Facebook usage is doubled during this holy month than other months. Most of this extra usage is happening at night especially at 3 am which is the Suhoor time that makes Ramadan nights become a shopping time.

1 in 4 Europeans internet users is purchasing products or services online at least once a week in 2016. While 3 in 5 are monthly purchases, and also 9 out of 10 Europeans shopping online at least once a year.  Only 6% of Europeans shop online every day and this drop in comparison to weekly …

A survey of 2000 consumers shows that people are far more likely to treat online stores as their showroom researching online and then buying in-store. The degree of activity ranges from 15% of consumers always browse online before buying in-store, and 26% do so most of the times to 10% never did it before.

Although online publishers allowed to reach more people than ever before, the hardest hit for the publishers who depend on digital advertising revenue, which was the rise of ad-blocking that allows the user to block adverts on the internet. Ad-blocking is running at between 38% (Poland), 24% in the US, & 21% in the UK, …

The number of mobile subscriptions in Egypt totaled 97.79 million subscriptions; 28.652 millions of them are mobile internet users. That means that the proportion of mobile internet users estimated with 29.30% of the total mobile users in Egypt as of December 2016.

17% of the US internet users in 2016 prefer the first contact with news in the morning via smartphone, while 16%  of UK internet users prefer the same source. 48% of US internet users prefer using Social media as a source of news especially the Facebook (37%) and Twitter (6%); while 23% prefer using the …

“Retail” is a key example of how digital trends had altered the competitive landscape! With retailers around the globe are facing competitors also from around the globe. In average, 28% of the global online shoppers had stated that they “shop less often” at retail stores because they do shop from Amazon.com. This “Amzon.com” effect is very noticeable in Japan with the highest percentage …