The use of social messaging applications don’t differ so much from country to country. in Ireland, Facebook Messenger has the highest percentage of owners (58%) in January 2017, followed by Whatsapp with a rate of 56%, and then skype with a rate of 43%. Tinder and Snapchat have the lowest number of owners with 9% and …
In the MENA region, mobile penetration totaled 59% in 2016, and it’s expected to hit 62% by 2020. Smartphone adoption also totaled 46% in 2016 and it’s expected to reach 64% by 2020. On the other hand, the mobile ecosystem had contributed an estimated $ 200 billion that represented about 4.1% of the total MENA …
The frequency of purchasing online across the European markets surveyed is more monthly in cadence with the exception of the UK, where 39% purchase weekly. Ireland gripped the second space of weekly frequency of purchasing online with a rate of 26%, followed by Turkey (25%).
The majority of internet users surveyed (94%) have access to desktop or laptop, followed by a rate of 80% for smartphones. Tablets come at third place with a rate of 55%, and it is expected to be fewer than 165 million units, down by about 10% from the 182 million units sold in 2016.
About 46% of Arab internet users own more than one account on social media platforms. Facebook holds the highest rate of doubled accounts as 34% of respondents said that they have more than one Facebook account, followed by Google+ with a rate of 18%, then Instagram with a rate of 10.7%.
The important change in digital media is the growth of news accessed via social media channels like Facebook, Twitter, Snapchat & Instagram, News has become an important part of the Facebook mix over the last year, Not just accessing to news via social media, the sample shows indicators coming to depend on it for direct …
The majority of Middle East internet users are listening to music online, while only a very few numbers of them pay to listen to music online. Tunisia as the highest rate of nations who listen to music online and Qatar has the lowest percentage. Egypt has the lowest rate of nations who pay for listening …
The majority of internet users in the MENA region don’t tend to pay for online content. In 2016, 43% of Emirati internet users said they paid to access online content, and this is the highest proportion, followed by KSA with a rate of 19%. On the other hand, Egypt showed the lowest rate of users who paid for …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
