More than the half of B2S Shoppers (57.1%) plan to shop mostly at department stores, followed by discount stores (54.1%), clothing stores (46%) and online (45.5%). Electronic stores (24.6%), resale shops (9.1%) and drug stores (11.1%) appeared in the B2S shoppers shopping plan but with fewer ratios.
The good news is that retailers can use several strategies and methods to influence the consumer purchasing decisions. This survey observed that something convinced 90% of Christmas shoppers to make a purchase that they may have been hesitant about either in-store or online. “Offer of free shipping” was the main convincing factor for 64% of the …
The total of planned spending in the next Halloween in the US is estimated to reach $9.1 billion, up from the last year’s $8.4 billion. Costumes will make up the largest share of spending ($3.4 billion). $86.13 is the expected average of Halloween spending per households. It worth to be mentioned that men plan to spend nearly $20 more – on average – than women …
Almost all of Americans with internet access (96%) have made an online purchase at some point in their lives and 80% have done so in the month previous the survey. In terms of demographic, American men and women shop rather similarly across all channels, but women are more likely than men to shop online (49% …
Back-to-college shoppers planned to shop at online stores mostly (44.1%), followed by discount stores (40%), department stores (38.5%), college bookstore (33.6%), office supply store (29.1%) and clothing stores (26.2%). Besides that, the shopping plan includes drug store (13.4%) home furnishings (11.7%), resale shops (9.1%) and catalog (8.7%) but with fewer ratios. Compared with the school shoppers plan, department …
42% of online shoppers in the US have made purchases via smartphones in 2016. More than half of these smartphone purchases (51%) have made through mobile apps especially on Android devices (47% vs. 40% for iOS devices). Men were more likely than women to make their smartphone purchases on mobile apps (56% vs. 46%). Younger …
49% of teachers in the US cited that they prefer to shop for classroom items online, compared to 22% prefer to do so in-store. In terms of frequency of purchasing, 36% of them shop every few months, 28% shop every month, 22% shop before the school year starts and 6% said they only shop as …
More than half of American consumers (52.9%) reported that they have made online purchases last year. Women were more likely than men to do so (58.5% vs. 48.3%). Smartphones dominate all other devices in terms of purchasing online with a rate of 54.2%, followed by desktops/laptops with only 23.3%. iOS device owners were more likely …
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