Digital Marketing Statistics & Metrics

When consumers are ready to make a purchase, it is important for marketers to provide a streamlined conversion path to make the purchase easy to complete. Advertisers should consider ad placement, tone, device optimization, and promotions to ensure that their messaging aligns with user intent, ultimately provides a high-quality user experience, consumer decision journey is …

There are many types of online fraud attacks that hit businesses hard such as phishing scams, ID theft and many more. These attacks are a savvy mix of social engineering and identity theft that manages to trick individuals into revealing their personal information. In the most common phishing scams, fraudsters contact victims and pose as …

Influencer marketing is the idea of partnering with social media content creators, those with key audiences on platforms like blogs, Facebook, Twitter, Pinterest, YouTube, Instagram, and Vine, to help satisfy the consumer’s insatiable appetite for stories and opinions about products they buy. The exploding industry is attracting millions of dollars from brands looking for solutions …

The expanding role of video is forcing businesses to rethink how they empower digital marketing, content marketing, social media, email marketing, demand generation, customer marketing, and sales enablement teams to source and/or create video at greater scale. As a result, marketers will increase their investments with video production agencies and service providers with many also …

Consumers are buying more online, and returns are an inherent part of the process. Digital shoppers have higher expectations than ever for an effortless and transparent purchasing and returning experience. It seems that many brands are indeed making the returns process simpler for their consumers. Online shopping returns is an issue nowadays that consumers carefully …

Technology is a critical component of modern marketing because it enables marketers to establish a system of record. Sales, operations, HR, and other key teams have systems of record. Without it, marketers don’t have the tools necessary to design, implement, track, and report on effective marketing efforts. Retailers and consumer brands across all sizes and …

There’s no doubt social media marketing is working for businesses of all types, But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy as it seems to be, and that has led them to shed social media marketing altogether. However, the fact of the matter …

While affluent consumers have been a major driving force shaping the luxury industry over the past years, the influence of this consumer constituency will become even greater going forward, particularly as more affluent consumers will venture beyond their national borders, and account for an even larger portion of spending outside their countries. Affluent consumers perceive …