According to the COVID-19 insights and based on an article published by Endcaps & Insights in late March, about the changing shopper behavior after the COVID-19 outbreak. This survey was based in the US and on 1,509 shoppers. According to the article “People are working differently, playing differently, communicating differently, and, yes, shopping differently,” “So, …
What is the best way to communicate with your target audience? Simply, it is advertising, as it plays a crucial role in society and the economy. It helps you to inform the customers about the brands which are available in the market and many of the products that can be useful to them. Advertising Amid …
As we have seen recently due to the COVID-19 pandemic, the remote working became the new normal for so many people. In light of that, the majority of workers have been working remotely across the globe and asked to stay home. However, the current health crisis will still have an impact on working practices across …
COVID-19 pandemic has changed the economy all around the world. To be specific, for weeks now, everyone has been asking and desperate for the answer to three main questions which are: When will the economy reopen? What will life look once the economy is open again? Are we flattening the curve? Here are insights about …
As the COVID-19 continuing to spread fast in the majority of the countries and keeping most people worldwide at their houses, the media consumption has increased. However, with the economic slowdown impacting supply chains and markets obstructed by the virus, many advertisers are delaying or pulling spend- meaning increases in media engagement are not translating …
In the midst of the COVID-19 pandemic, everyone is facing a hard time; individuals or businesses. One way or another, we have to cope with how everything has turned to be until things go back to the way it was before. As reported there are around 987,322 cases in the US due to the coronavirus …
Instagram is a very popular social media platform, in 2018 it reached one billion users monthly. It became more popular than Linkedin and Twitter. For marketing professionals, influencers, business owners, and even individuals, using hashtags is very important, but the question is Does using hashtags increase engagement? Keep reading to find the answer in the …
The Alpha generation is overloaded with messages from brands, choosing the right channels including relevant trusted advisors like online influencers will be critical if you want to cut through all the noise to reach the next generation of shoppers. But just as important is ensuring that the journey from social media to a site is …
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