Instagram is a very popular social media platform, in 2018 it reached one billion users monthly. It became more popular than Linkedin and Twitter.
For marketing professionals, influencers, business owners, and even individuals, using hashtags is very important, but the question is Does using hashtags increase engagement?
Keep reading to find the answer in the Hubspot’s new report;
While everyone is using it whether to share personal photos and videos or for your own business, everyone thinks that hashtags make your content more viral! actually, this is not true even though they are extremely popular over the last few years to the extent that made users are always searching for best practices and tips around using them.
Hashtags make your post is easier to find but not necessarily active.
Related Report: The 2020 Instagram Stories Benchmark Report | Rival IQ
According to 2019 findings, the results tell that using more hashtags actually decreases your average engagement rate. This may be surprising as they seem to go against what many Instagram experts say about using hashtags. There are a few possible explanations of this:
It is better to use the right hashtags which are related to your post and to decrease the number of hashtags (not more than 5). Bear in mind that it is mostly about the content, not the hashtags.
Hashtags are only a way to make it accessible to others but your content will make them wait for your next post!
Related Report: 2020 Social Media Industry Benchmark Report | Rival IQ