Consumers are buying more online, and returns are an inherent part of the process. Digital shoppers have higher expectations than ever for an effortless and transparent purchasing and returning experience. It seems that many brands are indeed making the returns process simpler for their consumers. Online shopping returns is an issue nowadays that consumers carefully …
Payment fraud is any type of false or illegal transactions completed by a cybercriminal. The perpetrator deprives the victim of funds, personal property, interest or sensitive information via the Internet. For quite some time, fraudsters’ preferred method has been stealing physical payment cards and making purchases with them. This still happens, however, e-Commerce fraud is …
Online shoppers nowadays need to be offered convenience and instant ease-of-access to online stores, no matter what device they’re using. The online stores should be built on a responsive design template and its features need to be available to all users, at any time, and from anywhere. Customer experience is the experience a customer has when …
Retailers have a wide variety of ways to communicate with consumers. Some of them are impersonal, like mass advertising or publicity, but many are personalized because of technology. Think about all the ways that consumers like it to keeps in touch with retailers such as social media, emails, text messages and coupons in the mail. …
The generation that often gets overlooked is baby boomers. More importantly, this generation now constitutes the wealthiest age group in this century. But marketers find boomers difficult to target. Members of the baby boomer generation have passed through endless malls and stores over the years, and they’ve seen it all in terms of selling strategies. Thus, …
Despite the growing population of online shoppers, internet users describe online shopping as a frustrating, confusing, and overwhelming activity, Consumers are generally concerned both about privacy/confidentiality and data security. Privacy is the basis of human dignities and other human rights and values, like freedom of joining and freedom of speech. All internet users are engaging with …
Online advertising or social media advertising are affecting shoppers decisions of purchasing. Advertising on social media has become simple to set up and yet targeting has become much easier and more detailed. Advertisers can place ads that align with their business goals, such as establishing brand awareness or driving sales. When an individual click through a …
The Internet has penetrated into daily life and has become an essential medium of communication both for individuals and for businesses. This has helped companies to communicate with their customers electronically and sell their products and services online. Many e-commerce surveys reflect that although companies are trying their best to satisfy their customers yet a …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019