Digital Marketing Statistics & Metrics

Social Shoppers Privacy Concerns, 2019

E-Commerce & Retail | Global

Despite the growing population of online shoppers, internet users describe online shopping as a frustrating, confusing, and overwhelming activity, Consumers are generally concerned both about privacy/confidentiality and data security. Privacy is the basis of human dignities and other human rights and values, like freedom of joining and freedom of speech. All internet users are engaging with social media in some way each month, a great deal of these networkers remain reluctant to award their trust, and especially their sensitive financial information to social channels.

Taker a glance at the social shoppers’ privacy concerns in 2019:

  • 66% of surveyed social shoppers reported that they worry about their personal data is being used by companies, compared to 63% of internet users who agree.
  • 62% of surveyed social shoppers indicated that they are concerned about eroding their personal privacy, compared to 60% of surveyed internet users.
  • 53% of social shoppers prefer to be anonymous, compared to 54% of internet users who agree which is slightly higher.
Online Shoppers Privacy Concerns 2019

A Graph Shows The Social Shoppers Privacy Concerns in 2019.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

    Subscribe for our newsletter!