Which social networks do Millennials use the most? Who do they prefer to “follow” on these networks? According to a study by GlobalWeblndex, Millennials are spending about 2 hours and 38 minutes on social media each day. They’re not spending this on just one platform, as the typical Millennial Internet user having an average of …
Millennials are comfortable multi-networking, over half are watching video on the major social platforms and they are more likely to identify social as a route to entertainment than a place to share personal news. Practically all online millennials own a smartphone, they are most likely to identify their mobile as their more important internet device, …
Programmatic advertising, with its ability to target users with known behaviors, is rightly heralded as a dramatic improvement on the old spray and pray of display advertising. But its implementation requires a healthy tech stack and marketing strategy. Last-click attribution is insufficient in showing the true value of programmatic advertising to marketing as a whole. Programmatic marketing …
Artificial intelligence-led services, among others, are already permeating our lives, with many more business use cases being analyzed and new technologies developed. As rapid advances begin to change industries, markets and the competitive landscape. Organizations are facing pressure to design, build, and deploy AI systems that deserve trust and inspire it. Take a glance at …
The landscape of online advertising is rapidly changing. New technologies have emerged that are not only disrupting traditional online advertising but changing the way in which consumers engage with advertising content. Advertisers expect these technologies will capture more of their audiences’ personal and professional hours. These technologies are already in our homes such as smart …
Consumers want retail to be fast, simple and efficient. Whether shopping online or in a store, consumers are more likely to visit a retailer because they are looking for something specific rather than just to browse. This is particularly true for bricks-and-mortar. Take a glance at the in-store & online shoppers attitudes: 73% of surveyed in-store …
Artificial intelligence, sometimes called machine intelligence, is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans. Assigns grow this year that the great AI jobs disruption will be a false alarm, people are likely to more readily accept AI in the workplace and society. People may hear less about robots taking their …
The smartphone today is the most popular point of access to the Internet for the majority of Arab users. Phones have surpassed desktop or laptop computers in terms of time spent accessing the internet in the Arab World daily. The year-on-year usage growth of mobile subscriptions in the Arab world is projected to slow down …
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