Consumers still like getting emails from the brands that they love, which is great to hear but, marketers need to keep a few things in mind about how consumers engage with emails, one of the top reasons of customers unsubscribing from brands email list, at least according to the customers themselves, is that they get too …
The way that brands engage with customers is changing. The traditional engagement methods used in the past are no longer meet the needs of all the customers or brands. Effective customer engagement strategies will prolong the customer journey beyond a single purchase. It can work effectively to reduce churn rates and the more a customer …
Customer estimation of the number of brands they’re signed up to receive emails from saw one of the most marked changes year-on-year. A possible explanation could be a feeling that they opted out or unsubscribed from a number of these during the media coverage around GDPR. This was also notable for its apparent focus on …
With a focus on independence and originality, Gen Zs are not typically label focused. Furthermore, this demographic does not share millennials’ appreciation for the brand loyalty scheme. In the electronic commerce, a brand advocate is a customer who speaks in favor of a product by passing along word of mouth comments and messages to other …
A second screen is an activity of using a computing device -regularly a mobile device-, such as a smartphone or tablet to provide an enhanced viewing experience for content on another device, such as a television. The term regularly refers to the use of such devices to provide interactive features during broadcast content, such as …
Internet users are spending longer and longer online each day, you might expect this mass of online recommendation to be the most powerful source of product discovery. But actually, it’s Ads seen online that are the most likely instigator for generation Z Internet users to find out about new products, brands, and services. Discovery is …
There are a number of motivation factors that contribute together or standalone when motivating someone for choosing to use ad-blocker. Likewise, ads are also mostly spread across all platforms, which makes it more annoying for the end user, while marketers are still struggling to find how they can target their audience well in so many …
Since generation-Z Internet users were born into the era of smartphones, they’re more likely to be on their mobile devices than their computers compared to other generations, Gen-Zers are almost entirely dependent on their mobile devices for most daily tasks. From paying bills to banking to managing home security, such simple activities are now conducted …
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