Internet users are spending longer and longer online each day, you might expect this mass of online recommendation to be the most powerful source of product discovery. But actually, it’s Ads seen online that are the most likely instigator for generation Z Internet users to find out about new products, brands, and services. Discovery is the first phase of the customer journey. It’s the moment that consumers first come into contact with a new brand, its products, and services. If they like what they see, they’ll explore further. If they don’t, they won’t.
Take a glance at the most used brand discovery channels by generation Z Internet users, 2019:
- Ads seen online is ranked as the most used brand discovery channel by surveyed generation Z Internet users with a rate of 36%.
- Search engines are ranked as the second most used channel by surveyed generation Z Internet users for brand discovery with a rate of 34%.
- Ads seen on TV also listed as a used channel by surveyed generation Z Internet users for discovering brands with a rate of 33%.
- TV shows/films are next as a brand discovery channel by surveyed generation Z Internet users with a rate of 29%.
A Figure Shows The Most Used Brand Discovery Channels by Generation-Z, 2019.