46% of marketing influencers indicated that the single-topic e-mail campaigns are the most effective tactic to use that improve the e-mail marketing campaigns engagement, focusing on the subject line and the body content on a single-topic provide marketers with the ability to capture and keep the attention of those subscribers interested in that topic. While 39% …
The top strategic priority for organizations in 2018 is content and experience management with a rate of 45% as one of their first three most important priorities, while 20% mentioned that content management is the main important area. 32% of respondents ranked analytics as their organization’s second priority, while only 8% mentioned analytics is their first priority, compared …
55% of UK online shoppers purchase personal care supplies online, the rate of purchasing packaged groceries online is 44%. 80% of Australian digital shoppers purchase clothes online while purchasing personal care supplies comes as the second priority with 54% for Australian online shoppers. 69% of German digital shoppers purchase clothes online, compared to the Canadian digital shopper’s online clothes …
92% of marketers surveyed indicated that their organizations find out that content is a business asset. 50% of them have strongly agreed that the content is a business asset, while 42% agreed somehow. On the other side, only 5% of surveyed marketers mentioned that their organizations don’t agree that content is a business asset or even supported.
The total internet users in Africa reached 435 million with a total penetration 34% of the total population on the other side, the total number of social media users in Africa reached 191 million users, active social media users are 15% of the total population. Mobile connections are getting faster all over the world, 82% of the total population in Africa …
“Omni-shoppers” are the shoppers who use a variety of devices, channels, and platforms to browse and buy products. 42% of them are concerned about retailers who use their personal data without any permissions for ad targeting, compared to 39% reported that using their data without their approval penetrate their privacy. In contrast, 22% of digital shoppers indicated that …
Just under half of the online small and medium businesses (SMBs) in Australia (47%) use social media for their businesses. Only 36% of them update their social media accounts daily versus 22% do so weekly. SMBs use Facebook (90%) far more than the other platforms such as LinkedIn (35%), Twitter (25%) or Instagram (20%). It …
57% of marketing influencers indicated that a digital marketing plan is very successful at accomplishing important objectives, describing it as best-in-class. 18% of the marketing influencers indicated also that increasing lead generation and sales revenue are their most important objectives for a digital marketing plan to achieve. 17% considered that improving brand awareness as the most …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019