Using mobile apps in the US has risen steadily in recent decades with a percentage of 91% of smartphone owners use apps. In terms of mobile gaming apps usage in the US, women are the most frequently used category for such apps (52% are women vs. 48% are men). And overall, the vast majority of users …
In the US, 9 out of 10 of online shoppers depend mainly on online shopping to buy apparel. In the other side, 74% of online shoppers are buying more than one-tenth of their groceries online, compared to only 16% who are doing so but for more than the half. 80% of online shoppers are buying groceries and household consumables …
Almost all shoppers around the whole word prefer to shop from marketplaces. Mexico grabbed the highest rate (99%), followed by Asia (98%). US (96%), Europe (96%) and Canada (66%) ranked the same level. There are many reasons to purchase from a marketplace, 67% of European shoppers prefer purchasing from a marketplace, not from a retailer to get …
Social media is a great focus for Australian B2B marketers, with half of them depend on social media targeting method to improve customer experience and overall effectiveness. 60% of B2B marketers have a documented strategy for content marketing and social media. In other words, LinkedIn continues to dominate the B2B social landscape, with 88% of marketers …
PC/Laptops ranked as the first preferred devices in the United States with 87%, while smartphones ranked as the second device rated by 85%. Such kinds of devices are the most used devices to access the internet with a rate of 90%. 51% of users aged from 16 to 24 years old identify smartphones as their most important device as they …
During December 2017, the Egyptian online unique browsers decreased by 0.43% to reach over 30 million UBs. The Daily average unique browsers also decreased by 1.44% to record almost 3 million UBS. The total number of page views that occurred during this period reached over 702 million PVs. In terms of the demographic characteristics of …
There are many digital technologies that Australian marketers use for managing their content marketing efforts. This indicator shows the top 4 technologies used by Australian marketers to manage their marketing content. 88% of Australian marketers use analytics tools to measure and evaluate their content marketing success, while e-mail marketing ranked as the second used technology with 78%. 68% …
Shoppers start buying before Ramadan starts and the trend continues to escalate during first few weeks, with the highest uplift in online retail sales seen in the third week of Ramadan. During Ramadan, online retail sales in the Middle East are increasing by 29% with an uplift in visitors by 21%. The extraordinary uplift in online retail …
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