69% of decision-makers in the US increased their budget for mobile websites in 2017 in a way to provide the best mobile consumer experience. So, IT and marketing decision-makers in the US emphasized to build a strong foundation for content that can scale to meet the needs of different engines or for both smartphones and …
In 2017, the smartphone penetration rate in the US has increased by 5% to record 82% after 77% in 2016. The highest increasing rate occurred among US smartphone users who age 45-54 years old, achieving 82% penetration rate in 2017 after 75% in 2016. But the category aged 18-24 years still has the highest rate …
In 2017, smartphones became one of the most used devices for purchasing online with 48% of smartphone users in the US have purchased online on their phones, compared to 42% in 2014. US Millennials were the most generation who use smartphones for shopping with a rate of 66%, followed by US Gen Xers with 47%. …
More than three out of five (62%) of B2C organizations in North America outsource at least one of the content marketing activities listed in the below chart. Most of them (49%) outsource content creation (e.g., writers, designers, video production), and 26% outsource content promotion or distribution. Only 17% outsource content marketing measurement and 10% outsource content …
The cost per install (CPI) for mobile game apps varies from country to country and from platform to platform. Google Play offers the cheapest CPI ever, that does not exceed $0.50. CPI on iOS reaches its peak especially in Qatar ($1.24), UAE ($1.18) and Kuwait ($1.17). Amazon comes in the middle level with costs range …
A recent study conducted by Truecaller revealed that women around the world receive more spam calls than men and also they block 19% more unwanted calls than men. In some countries (e.g. India, Nigeria, Morocco, Kenya, Sri Lanka, Jordan and Ghana) men receive more spam calls than women but women are more likely to take …
9 in 10 of small and medium businesses (SMBs) in Australia were connected to the internet in 2017. 52% of these businesses already have a website and only 6% of those who don’t have a website intends to build one within the upcoming year. Half of the respondents indicated that having a website helped them …
32% of internet users globally indicated that they’ve used an ad-blocker on their desktop each month with 31% who did so on their mobile device. North America is the top region in blocking ads on the desktop with a rate of 38%, while the Asia Pacific tops all regions in blocking ads on mobile devices …
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