The scalability of organization’s content efforts is one of the most important priorities, marketers who manage their content as a business asset not only give their customers a better experience, but they also feel less stress because they have the systems and processes to create content in a scalable way. 69% of surveyed marketers reported that …
The total number of social media users globally reached 3.196 billion users, active social media users are 42% of the total population. In terms of the social media usage, the total number of social media users who access the social media platforms via mobile is 2.958 billion, indicating that the active social media users are 39% …
85% of Canadian digital shoppers reported that the customer reviews/rating is the most important product detail page feature that improves their online purchase decisions, while 79% of Australian digital shoppers indicated that the product description is the most important product detail page feature that influences over their online purchasing decisions. 83% of UK digital shoppers assumed that customer reviews/rating …
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. Content marketing efforts are a conversation building a platform to share content is important, but its ultimate purpose is to enable meaningful interaction with the audience. 45% of surveyed marketers indicated that their organizations have the tools to manage the content marketing efforts but …
Presenting a magnificent customer experience is one of the top priorities for companies. Organizations in the USA revealed that improving data analysis capabilities to understand the customer experience requirements is an important factor in 2018 rated by 65%, compared to the factor of optimizing internal collaboration between creative and marketing teams that ranked as the second factor …
Email marketing technology ranked as the first content marketing techniques used to manage the content marketing efforts with a rate of 76%, while 42% are using marketing automation software. The content management system (CMS) comes next with a rate of 57% as the second used technology in managing the content marketing goals, compared to the content collaboration/workflow …
63% of surveyed companies worldwide that make a collaboration between outsourced and in-house resources indicated that this method is the most effective way to implement and execute digital marketing tactics, compared to 30% that depends on outsourcing only to perform their marketing tactics, while only 7% that handle their marketing tactics using their in-house resources only.
There are various types of content that B2B marketers organizations use for content marketing purposes in North America. 94% of B2B marketers mentioned that their organizations use many social media platforms to manage their content marketing objectives, in another side, 73% of B2B marketing influencers indicated that their organizations are using case studies to achieve their content marketing goals. …
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