The vast majority of Americans (93%) have done an online purchasing process in the last year. 80% reported that they’re purchasing something online monthly, 30% weekly and 5% daily. In terms of the purchase location and time, most of the online shoppers (43%) said they’ve made a purchase from the bed, 25% did so while …
46% of the sample consisted of 8,751 respondents surveyed in South Africa by Effective Measure have already shopped online. 66% of those online shoppers are shopping online mostly once every three months, while only 6% shop online at least once a week. In terms of the preference of devices, the vast majority of respondents (65%) prefer to shop …
54% of the general population in the US have watched a short-form video in the 3 months previous the survey. Plus 41% have purchased digital videos in 2017. But how can Americans discover the new in digital video content? The vast majority of the general population surveyed in the US (60%) said that they discover …
The Black Friday discount period in the UK – this year – extends up to a month for some retailers. Only 44% of total Black Friday’ purchases were made on the Friday itself, with the remaining purchases spread out over the wider ‘Black Friday’ period which varied greatly by retailers and by product category. During …
Nearly half (47%) of internet users in the Middle East watch sports online according to a survey conducted by the Northwestern University in Qatar in 2017. In terms of the most popular sports websites in the GCC, “kooora.com” bumped out with over 3 million unique browsers (UBs) and over 85.2 million page views (PVs). This is followed …
Among only the internet users in the Middle East (the 6 countries surveyed), WhatsApp, Facebook and YouTube are considered as their most preferred social media platforms with rates of 75%, 71% and 59% respectively although Facebook penetration declined by 11% since 2015. These are followed by Instagram and Snapchat which increased significantly to score 42% and …
46% of shoppers surveyed in South Africa have shopped online. 66% of those online shoppers are shopping at most once every 3 months, while only 6% shop online at least once a week. 34% of them received their last online purchase item instantly and their purchased items are likely to be digital products or services …
In 2017, holiday shopping season accounts for more than $1 trillion and more than one-quarter of annual US retail sales. Expectations of online spending also exceed those of in-store spending for the first time (51% vs. 42% of shopping budget), after reaching parity in 2016. In terms of the devices used during the holiday shopping journey in …
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