For Gen Z who lives near to the internet, free delivery has the biggest influence on them to purchase online for 64%. Quick & easy checkout process, other consumers reviews, discounts and easy returns policy are the followed forced factors by a rate of 40%, 38%, 36% & 35% respectively.
The brand’s post-purchase behaviors affect the customer experience to the product or service. This is why the brands – retail or travel/hospitality – need to continue the communication loop with the consumers after the purchasing process. About 2 in 3 consumers (64%) agreed that their favorite retail brands are better than others at providing quick …
Nowadays Millennials and Gen Z are not engaging brands on one single channel. There are multi-channel to meet consumers with the right message at the right time in the right place. In North America, Millennials and Gen Z are most active on Facebook (Millennials: 65.57% vs Gen Z: 43.80%). They are active also on Instagram, Snapchat, Twitter, …
35% of marketing leaders surveyed indicated that strategic operations – including project management, business analytics, product management, etc. – are the most critical skills in enabling organization’s marketing function to meet overall organization demands. The development (including web, mobile, etc.) ranked the next with a rate of 22%, followed by graphic/illustration/UX designing with a rate of 15%. …
Facebook & Google apps are the fastest growing apps. The latest news showed that the Facebook acquisitions reached 70 company, while Google (Alphabet Inc.) owns over than 200 company. These huge 2 empires own 8 of 10 most used apps in the US. The Facebook attends by 3 apps: Facebook app at the top with a …
Most of the brand’s stories on Instagram are linked to a shopping cart. 59% of these stories are linked to a shoppable page, while 23% are linked to other social platforms. Only 10% of these stories are linked to a blog post and 5% are linked to a campaign page.
A total of 47% of Facebook users globally learned about new products or brands from the Facebook. 53% of them are women and 41% are men. Besides 27% knew about the products/brands they have seen on Facebook. On the other hand, women are more likely to buy than men as 15% of them have purchased …
Among the top factors influencing decisions of purchasing video games in the US, quality of the graphics (67%) and price (65%) ranked the top, followed by the interesting story/premise (59%), and then the online gameplay capability (50%).
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