Quality of Graphics Is the Key Driver Influences Decisions of Purchasing Video Games in US, 2017 | ESA | Digital Marketing Community

Digital Marketing Statistics & Metrics

Quality of Graphics Is the Key Driver Influences Decisions of Purchasing Video Games in US, 2017 | ESA

E-Commerce & Retail | USA

Among the top factors influencing decisions of purchasing video games in the US, quality of the graphics (67%) and price (65%) ranked the top, followed by the interesting story/premise (59%), and then the online gameplay capability (50%).

Quality of Graphics Is the Key Driver Influences Decisions of Purchasing Video Games in US, 2017 ESA

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