Digital Marketing Statistics & Metrics

Using apps to access social media is still the most common in Australia. 68% of Australian internet users access social media on mobile devices via apps, while 23% use both apps and websites. The females are more likely to use apps than males with a rate of 71% vs. 64%.

Gen Zers are the first generation to have never spent a single day without the internet, cell phone or computer. It’s a fact that smartphones are central to Gen Zers’ online lives. A vast majority of Gen Zers owns smartphone device (96%), followed by pc/laptop, tablet, and smart TV with rates of 96%, 75%, 30% & 24% respectively. …

US Gen Z shoppers use their phones while shopping for general uses like phone calls, texting, email, apps, more than 53% of all shoppers. Also, Gen Z shoppers use their phones while shopping to compare prices online but they look less like to do that than other groups, by a rate of 43% versus 49% of …

Marketers are ought to prioritize the customer experience defection, to avoid customer stop shopping or purchasing from their brands. Nearly half of the customers (48%) left a brand due to substandard experiences in digital & physical world channels ( in-store or online). While 43% left a brand because of slowing in issue resolution, 42% left a brand due …

89% of online shoppers in US shop on Amazon; up 2% since Q1 2017. 43% of them shop on Amazon at least once a week. 30% shop on Amazon at least once a month, while only 27% do so several times a year.

There are multiple devices used today for accessing digital payment channels. 48% of digital payment users in India depend mainly on mobile phones in order to make their digital payment transactions. Only 14% of respondents said they use laptops/desktops for the same purpose.

Nearly 65% of Amazon sellers indicated that they depend mainly on webinars as their preferred resource to keep informed about the retail industry. Facebook rated as the second most common industry knowledge resource used by 39% of merchants, followed by Blogs with a rate of 39% too.

In the UK, 30% of all cross-device transactions completed on a desktop started on a smartphone, while 24% of those completed on a smartphone started on a desktop. So, it’s not surprising that desktop/laptop is the first device used to browse in order to purchase online with a rate of 41%, followed by 39% for …