Researching Targeted Audience For Content Marketing Purposes, 2019

Digital Marketing Statistics & Metrics

B2B Marketers Techniques of Researching Targeted Audience For Content Marketing Purposes, 2019

Digital Marketing | Global

Content marketing presents a pull mechanism for the marketers rather than a push one. It’s a gentler approach to traditional advertising and product or price promotions. Brands must consider their brand identity and the market they are trying to reach in order to create targeted and valuable brand content that delivers on strategic objectives. Content marketing embodies an organization’s core brand elements. It uses a variety of media formats such as text, video, photographs, audio, presentations, e-books and infographics to tell the brand or company’s story.

Take a glance at the B2B marketers most used techniques of researching their targeted audience for content marketing purposes, 2019:

  • Sales team feedback is ranked as the most used technique used by B2B marketers in researching their targeted audience for content marketing purposes with a rate of 74%.
  • Website analytics is ranked as the second most used technique by B2B marketers for researching their targeted audience for content marketing at a rate of 73%.
  • Keyword research comes at next as a user research technique by B2B marketers at a rate of 65%.
  • Secondary research is also listed as a used technique by B2B marketers for content marketing researching purposes with a rate of 53%.
  • Primary research is used by B2B marketers to research their target audience for content marketing purposes with a rate of 50%.
Researching Targeted Audience for Content Marketing B2B Techniques 2019

A Graph Shows The B2B Marketers Techniques of Researching Their Targeted Audience for Content Marketing Purposes, 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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