The internet has radically transformed retail, both how companies sell and how shoppers buy. Groceries are in a class all their own they have characteristics that make them uniquely challenging to sell online.
Take a glance at the most primary concerns for shopping groceries online:
69% of surveyed online shoppers indicated that they have quality concerns for not personally picking groceries if they buy it online, while 61% mentioned that their primary concern with shopping groceries online is not seeing or touching it before purchasing. Then come at next 58% who reported that they are worried about not taking the advantage of promotions/sales when they purchase groceries online.