It’s clear that the physical store still has a role to play in the retail experience. Although online shoppers admit that shopping in a store is still a major part of their shopping routine. Online shoppers agree that they like to browse online and then go to a store to see, touch and try on merchandise. In fact, the need to actually touch a product is the most important reason why online shoppers decide to visit a physical store.
Take a glance the most important factors in deciding to go to store vs. online shopping: