The Most Important Factors in Deciding to Shop in Store VS. Shop Online, 2017

Digital Marketing Statistics & Metrics

Touching & Feeling The Product is The Main Factor to Shop in Store Instead of Shopping Online by Online Shoppers With a Rate of 59%, 2017 | UPS

E-Commerce | Global

It’s clear that the physical store still has a role to play in the retail experience. Although online shoppers admit that shopping in a store is still a major part of their shopping routine. Online shoppers agree that they like to browse online and then go to a store to see, touch and try on merchandise. In fact, the need to actually touch a product is the most important reason why online shoppers decide to visit a physical store.

Take a glance the most important factors in deciding to go to store vs. online shopping:

  • Touching and feeling the product is the main factor to go to the store instead of shopping online at a rate of 59%.
  • Solving immediate problems ranked as the second factor to shop in store by online shoppers with a rate of 54%.
  • Superior customer service comes at next as a factor to shop in a store with a rate of 52%.
The Factors in Deciding to Go to Store VS. Shopping Online, 2017.

A Graph Shows The Factors in Deciding to go to store VS. Shopping Online, 2017.

United Parcel Service (UPS)

Logistics & Courier

United Parcel Service (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight, the facilitation of international trade, and the deployment of advanced technology to manage the world of business more efficiently. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide.
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